#podcast 01: Layer3
Interviews with world-class product leaders and founders in crypto to uncover actionable and tactical advice to help you build, launch, and grow your own crypto products.
👋🏾 Hey, Michael here! Welcome to another edition of Building Crypto, where we deep dive into different crypto products and explore how they use different product principles.
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Building Crypto with Yahya EA
Yahya EA is the head of product at Layer3. Layer3 is building the platform to help consumers onboard into crypto. In today’s podcast we discuss:
Problem statements, target users, and aha moments for Layer3
Big product changes, the motivations behind them, and measuring success
Doing things that don't scale and how to start scaling
Discord workflows for crypto products
Building for a growing crypto market
Building a product around the technical limitations of crypto
Listen now on Spotify.
Where to find Yahya EA:
Where to find michaelcjoseph:
In this episode, we cover:
(00:00) Yahya’s background
(01:07) Layer3’s problem statement and target user
(04:24) Layer3’s aha moment for both the customer and consumer
(11:23) Doing things that don’t scale
(14:43) Layer3’s biggest product updates
(18:46) Motivations behind the big product updates
(22:06) KPIs and measuring success
(25:35) Managing Discord workflows for a team
(28:31) Handling a global crypto user base
(33:19) Building for both where the market is and where it’s headed to
(38:33) Building around the technical and UX limitations of crypto
(42:39) What is an on-chain future for Layer3?
(50:20) What we’re excited about for the future of crypto
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